Systech wins AIPIA Virtual Congress Smart Packaging Challenge

Systech's verification and automatic inspection solutions ensure you consistently produce high-quality packaging and readable, authentic codes. Photograph - Systech

New Bailiwick of jersey-based Systech, a solutions division of Markem-Imaje, was chosen as one of 4 winners in the Kraft Heinz AIPIA Brand Claiming during the AIPIA Virtual Congress. The Kraft Heinz Brand Challenge invited companies to present game-changing smart packaging solutions that enhance make equity via next-generation make and consumer experiences.

"Kraft Heinz is looking for affordable, scalable, and differentiating active and intelligent packaging solutions. This win provides a unique opportunity to play a significant office in enabling enhanced productivity and growth for the company and nosotros are honored to have been selected to participate in the Challenge," says Dave DeJean, Systech'southward vice president of Product Management and Strategy.

Systech said global brands across industries rely on Systech'south Brand Protection Suite to deliver digitally continued and consumer engagement-driven solutions. The Suite allows Systech to enable robust engagement programs that go a core component of an arrangement's overall brand protection strategy.

"The latest release of the Suite introduced this past Summer provides primal functionality for our pitch to Kraft Heinz, which includes back up for pushing unique responses and content to consumers. These responses tin can be tailored and rendered in real-time based on attributes such as location, time and safety of the production. In addition, content tin can be product specific," DeJean said.

A brand's current packaging can get an essential component of a make protection program, and Systech creates a unique digital identifier (eFingerprint) from the standard barcodes already on your packaging. Systech's non-additive and information enriched eFingerprint is used to connect and authenticate every production at the detail level digitally.

According to Systech it's clients are using their existing bundle barcodes to — digitally connect products for real-time supply chain insight and traceability; ensure products are 18-carat using non-additive digital authentication; leverage actionable supply chain data to rapidly identify and stop diversion; enable consumers to collaborate and engage with their products; and place production hallmark capabilities into the hands of their customers.

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